Our Story

Our History

DRIVEN BY INNOVATION.
BUILT ON TRUST.

In the aftermath of World War II, Japan witnessed a sharp rise in automobile accidents caused by the lack of reliable brake fluids. Recognising this critical gap, our joint venture partner, CCI, embarked on a mission rooted in research, precision, and innovation.

Through relentless development of high-performance engine oils, coolants, and brake fluids, CCI rapidly emerged as a market leader. Today, through our technical collaboration with CCI Japan—holding over 60% market share in Japan and 20% globally—we proudly carry forward a legacy of engineering excellence, trusted by all major Japanese OEMs.

40+

Years Experience

Why We Exist

PROTECTING VEHICLES.
POWERING PERFORMANCE.

At Golden Cruiser, we exist to deliver exceptional care for vehicles—empowering them to exceed ordinary performance and longevity. We believe vehicles are more than machines; they are essential partners in everyday life and livelihood.

As the exclusive and primary supplier of over 30 coolants and 15 brake fluids to leading OEMs in India, we are deeply committed to quality and authenticity. To combat the growing threat of counterfeit oils, we pioneered India’s First FakeSafe Brand.

FakeSafe Protection

OEM Trusted Quality

Visionaries Behind Our Success

Leadership Team

Mr. Uday Singh

Founder & Managing Director

Cdr Sushil Kumar Singh (Retd.)

Joint Managing Director

Mr. Ashok Bahadur

Director

Mr. Anirudh Nandi

Technical Director

Mr. Abhinav Singh

Director

Research • Technology • Excellence

Our Commitment To Innovation

We are proud to operate one of the most advanced laboratories in the country, fully compliant with ASTM, JIS, SAE & BIS universal standards. Every formulation is developed with precision engineering to optimise performance for varying engine metallurgy and operating environments.

Our deep technological expertise allows us to engineer specialised coolants and brake fluids tailored for modern automotive systems, consistently exceeding international performance recommendations.

India’s First FakeSafe Technology

At the core of our innovation lies our pioneering FakeSafe Technology — developed in-house to combat counterfeit automotive products and ensure complete authenticity, safety, and trust.

This relentless pursuit of quality and innovation is why leading automobile manufacturers continue to trust Golden Cruiser Coolants & Brake Fluids as the preferred original fill for their vehicles worldwide.

What We Do

Pioneering Automotive Fluid Solutions Since 1985

Established in 1985, we are a pioneering Indo-Japanese joint venture dedicated to manufacturing and distributing India’s premier FakeSafe automotive fluids under the trusted Golden Cruiser brand.

Today, 7 out of every 10 cars in India rely on Golden Cruiser automotive fluids — a testament to our uncompromising quality, advanced manufacturing, and customer-first philosophy.